Pendampingan Digital Marketing Pada UMKM Tas Talikur, Kabupaten Blitar, Jawa Timur

Abstract

This Community Service activity (PKM) aims to provide knowledge and skills in the application of digital marketing for Talikur Bag MSME players in Blitar Regency. Digital marketing is a strategic solution in expanding market reach and increasing the competitiveness of MSMEs in the digital era. This activity was carried out through lecture methods, hands-on practice, and assistance in creating Shopee accounts, optimizing marketing content, and implementing digital promotion strategies. The results obtained showed that participants succeeded in creating Shopee accounts, optimizing the appearance of online stores, and improving the quality of marketing content. In addition, some participants also reported an increase in the number of shop visitors and received orders from outside the region, including Batam. Thus, this digital marketing training has a positive impact in improving the skills of participants and encouraging business growth of Talikur Bag MSMEs.