Pendampingan Digital Marketing Untuk Meningkatkan Engagement Dan Penjualan Pada CV Avero Indonesia

Abstract

The digital marketing performance of CV Avero Indonesia was not optimal due to inconsistent Instagram content management, limited creativity, and the absence of data-driven strategies, resulting in low engagement and stagnant sales. This community service program aimed to improve engagement and sales through mentoring in Instagram content optimization. The methods included an initial digital assessment, content strategy planning, implementation of creative content (interactive stories, trend-based reels, and viral comment strategies), and performance evaluation using insight and sales data. The results showed a significant increase in Instagram insights from 9,800 views to 50,000 in September and 122,000 in October, accompanied by an increase in sales from 3,591 units to 6,744 units. This program also provides practical implications for MSMEs by offering a low-cost, easy-to-implement, and content-based digital marketing strategy that supports sustainable engagement and sales growth.