Peningkatan Kapasitas Sekolah Muhammadiyah di Pekanbaru Dalam Membangun Citra Digital Melalui Pemanfaatan Generative AI

Abstract

This community service program aimed to improve the capacity of Muhammadiyah schools in Pekanbaru to build a digital branding through the use of Generative AI. A participatory collaborative approach was applied through initial assessment, training, school implementation, mentoring, and evaluation. Participants included teachers and staff from 20 schools. The results show that all schools developed content and simple branding strategies, social media activity became more consistent, and content quality improved in visuals and narratives aligned with Islamic values. Participants’ understanding of digital branding increased from an average pre-test score of 55 to a post-test score of 75, indicating an improvement of approximately 35%. Generative AI facilitated faster content production and publication planning. The program’s strengths lie in technology integration and participatory methods, while limitations include differences in digital literacy and device availability. The program can be expanded through advanced training and wider regional implementation.