Penguatan Digital presencce UMKM melalui Manajemen Konten Kreatif dan Iklan Berbasis Media Sosial

Abstract

MSMEs often face obstacles in building a digital presence due to the lack of promotional media and the lack of creative content that can be used for marketing. This service activity aims to strengthen UD Sari Dewi's digital presence at the Abian Tegal Market through creative content management and the creation of social media-based advertising materials. Methods of activities include observation and identification of needs, content planning, banner design, banner printing and installation, video branding production, and uploading Google Maps reviews. All activities were carried out from January to February 2026 and were evaluated using a results-based method with eight achievement indicators. The results showed measurable improvements in all aspects of the partner's digital presence: business names were read from a distance of 10–15 meters, branding videos achieved more than 500 views with 5–10 engagements, Google Maps ratings increased from 4.0 to 4.6, and customer visits grew by 15–20%. These findings confirm that the integration of visual identity, audiovisual content, and location-based platform optimization is an effective and sustainable strategy for MSMEs operating in a market environment with limited physical visits.