Pendampingan Implementasi ESG Melalui Kepemimpinan Perempuan untuk Meningkatkan Keunggulan Kompetitif UMKM Melayu

Abstract

Micro, Small and Medium Enterprises (MSMEs) are not only required to make profits but must also be able to provide added value by implementing businesses that have responsibility for the environmental, social and good governance (ESG), MSME actors in general have business types that are almost similar to others, making it difficult to develop and do not have a competitive advantage. This service is carried out to create innovations that can provide competitive advantages and increase efficiency by involving the existence of female leaders. This service is carried out to Malay MSMEs in the Pekanbaru City area with a training method designed to be participatory and educational. This activity has a positive contribution and creates more competitive business opportunities so that MSMEs continue to grow and have competitiveness on a global scale, at the beginning of the activity a pre-test is carried out to find out the ability of participants and in the evaluation stage a post-test is carried out to find out the understanding of participants after participating in the activity, the results show an increase in the average level of understanding of participants by 82%.