Pemberdayaan Perempuan UMKM Pantai Gading melalui Inovasi Kelapa, Digital Marketing, Kemandirian Ekonomi, Pencegahan Trafficking

Abstract

This Community Service Program aims to empower women entrepreneurs in the creative economy of MSMEs in Pantai Gading Village through coconut-based functional food innovation and digital marketing to strengthen economic independence and reduce vulnerability to exploitation and human trafficking. Partners' challenges include limited product innovation, production standardization, business management, financial record-keeping, branding, and digital marketing. The program is implemented in a participatory manner through potential mapping, entrepreneurship training, coconut functional food product development, strengthening financial literacy, branding, digital marketing, legal literacy, mentoring, and monitoring and evaluation. Results demonstrate increased capacity among partners in developing value-added products, improving packaging and branding, managing finances, and utilizing digital media to expand markets. The program also improves legal understanding, job security, and awareness of exploitation, supporting SDGs 1, 5, 8, 9, and 16.