Pemberdayaan Masyarakat Melalui Pelatihan Manajemen SDM Untuk Pengembangan Usaha Kecil Dan Menengah (UKM)

Abstract

Small and Medium Enterprises (SMEs) have a strategic role in encouraging local economic growth, creating jobs, and reducing poverty rates. However, many SMEs still face various challenges, especially in the aspect of effective management of Human Resources (HR). This community service is carried out in Bagaman Citra Mas Housing, Tanjung Uncang Village, Sagulung District, Batam , on the grounds that this area has a fairly high potential for SMEs but has not been supported by adequate human resource management. The selection of this location is also based on the needs of the local community to increase business capacity to face increasingly competitive market competition. The main objective of this activity is to empower local SMEs through HR management training that focuses on improving workforce management skills, developing business strategies, and improving operational efficiency. This training is designed in the form of workshops, group discussions, and hands-on practice involving active participant participation. The implementation techniques include interactive lectures, case study simulations, and managerial practices based on real problems faced by participants. The results of the service showed a significant increase in participants' knowledge and skills related to human resource management. A total of 82% of participants experienced an improvement in post-training evaluation scores, while 65% began to implement more structured managerial practices in their efforts. In addition, the formation of a collaboration network between SMEs in the region is one of the positive results that supports sustainable business development. This program is expected to be a model of community empowerment that can be replicated in other regions, especially in the context of SME capacity building based on human resource management.